Hi all,
Most of the benchmarks I find seem to get their results from all types of emails:
- Newsletters
- E-updates
- Notification/thank you emails. E,g, Email at the back of a form...
- Nurture emails in an automated program
- ...
They sum all the results and obtain the benchmarks, but this seems to be like making averages from very different activities...
I won't expect my newsletters to perform in the same way I expect the nurture emails to perform. Would you?
It's easy to find B2C benchmarks for JUST newsletter emails but it is not easy to find benchmarks for B2B nurture emails (in fact I haven't managed to find anything just for nurture emails).
The perfect benchmark I'm looking for is one that shows me results on B2B for:
- Nurture emails
- By industry
- By region (APAC, AMER, EMEA)
Any idea where I can find that? Is this something you would be interesting on seeing too?