Hi Shane,
I've done a lot with Parent / Child campaigns in SFDC. One thing we did was set up in the type pull down menu "Tactic".
Each Business Unit had a global parent campaign - under which the regions would set up their own campaigns. It would look something like this:
Parent Campaign Name: Product A 2014
Campaign Name: Product A 2014_Campaign Name_Region_Quarter
Parent Campaign Name: Product B 2014
Campaign Name: Product B 2014_Campaign Name_Region_Quarter
To associate tactics (email, social, advertising, etc.) we first created a taxonomy:
Email = Email
Advertising Online = AdvO
Advertising Social = AdvS
Telemarketing = Tele
You get the idea.
To associate the tactics to the campaigns you have to make the campaign name the parent campaign (this is where it can seem confusing):
Parent Campaign Name: Product A 2014_Campaign Name_Region_Quarter
Campaign Name: Product A 2014_Campaign Name_Tactic_Email_Region_Quarter
I'm happy to share more detailed examples of campaigns with up to 15+ tactics as well as our taxonomy.
Regards,
Marie