When looking at a campaign report I get a count of each metric - e.g Opens - from the same campaign totals when I run an email report and roll up the individual email totals for a campaign. The email reports show lower performance.
All the date tranges are the same - in fact I am counting everything as we have just started.
Interestingly, when I click into the opens on the email report - to see the actual contacts - I noticed that the total there is different to what is being reported on the headline email report, so the metrics look like they are not being counted correctly.
This seems to be confirmed as the rates (like open rate) are actually being calculated on ther larger count I see on the individual contact list!
Is anyone else experiencing this?
Seems very odd for teh system to be calculating such basic statisctics incorrectly and of course it causes a lot of issues with stakeholders comparing different views and receiving different numbers...