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Re: Click to Open Rate Statistic

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Hi Janet,

 

Yes, the click to open rate (CTOR) is a measurement of unique clicks by unique opened emails.

 

For example, say you send 105 emails of which 100 get delivered, 20 have unique opens and 5 receive unique link clicks within the email, your statistics would look something like:

 

Unique Open rate: 20% (unique opened / delivered)

Unique Clickthrough Rate: 5% (unique clicked / delivered)

Click to Open Rate: 25% (unique clicked / unique opened)

 

I hope this helps!


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