Great thread Bryan and Ian. I'm looking for data to support a hypothesis of mine about the number of touches (in this case calls) it takes to qualify a lead to an SAL. Some companies have a rule in place that they try 3 touches and then give up. Do either of you have any research on this? I have some marketing sherpa data that states "80% of sales are made on the 5th-12th contact" but it's a bit old. Thanks!
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